ABOUT OURS

To live freely. To daydream. To continually claim what defines us. Welcome to our sanctuary where sophistication, comfort, and style coexist symbiotically in exquisite form.

At OURS, we believe in living freely, embracing who we are, and redefining luxury. Our collections blend sophistication and ease — crafted from the finest materials in Italy. We celebrate the modern lifestyle with versatile pieces that empower you to live boldly and comfortably. OURS is more than clothing; it’s a way of being. It’s about claiming your space, elevating your daily moments, and embracing the confidence that comes with being unapologetically you.

OURS is a way of being.

FOUNDERS

Founded by mother-daughter duo Aislinn Cushing and Jacqueline Neuwirth in Aspen, CO, OURS was born from a shared vision and deep connection to help transform and empower self-expression through fashion. This bond drives every aspect of the brand, making OURS a reflection of both their individual journeys and their unified passion for empowering others to feel confident and beautiful.

Their mother-daughter connection is the heart of what we do, infusing each collection with love, thoughtfulness, and a shared understanding of what it means to live freely and authentically.

WHY WE’RE DIFFERENT

At OURS, quality is not just a standard — it’s our foundation. From the fabrics we choose to the craftsmanship behind each piece, we believe in creating luxury that lasts, with a focus on purpose, precision, and care. Our collections are small-batch, carefully produced with intention to ensure that each piece is as unique as the people who wear it. This commitment to limited production means that every item you own from OURS is not just another piece of clothing, but a special, thoughtfully created treasure.

We source our materials from the most renowned multi-generational, family-owned mills in Italy, known for their meticulous attention to detail and world-class expertise. These mills have been trusted by some of the most prestigious luxury brands, and we are honored to partner with them. The fabrics are custom-designed exclusively for OURS, combining cutting-edge innovation with centuries-old Italian craftsmanship. The result? Luxurious textiles that feel as good as they look — rich in texture, durability, and elegance.

Our small production model ensures that every garment is made with a level of care that large-scale operations can’t match. The materials we use are the finest in the world, all chosen for their softness, longevity, and ability to elevate everyday moments into something extraordinary.

By keeping our production limited, we not only maintain the highest standards but also reduce waste and promote slow fashion. Each piece is produced with a mindful, eco-conscious approach, ensuring that what you wear is as thoughtful as it is beautiful.

At OURS, quality is our promise to you. It's what sets us apart and makes us more than just a fashion brand — it's at the core of everything we create.

Thank you for joining us on this journey. We’re just getting started.